A key factor in releasing the potential of overseas markets is the ability to communicate effectively with your counterparts. We can help you to do this by providing linguistic services such as translation, interpreting or multi-lingual representatives who can act on your behalf in the overseas market.

Misunderstandings can be costly. The picture to the left shows a pointing finger. In the United Kingdom it's mildly rude to point. In other cultures it's extremely offensive. Closer to home cultural variations can be less obvious but equally important. In English we exchange "thank you" four or five times at the supermarket till. In France there are no "thank-yous" (or maybe one at the end) but it's not considered rude.

In the business environment when one, both or all parties are working in a second language the potential for misunderstanding is enormous. Even if there are no misunderstandings of substance then there can be misunderstanding of tone, gesture and /or other culturally specific elements of communication.

In the long-term small misunderstandings build up and can damage working relationships. Good client and supplier relationships are essential to long-term growth. In the short-term the highest levels of client satisfaction are hard to achieve if you don't "click" with your counterparts. This is hard to achieve when working in second language and/or when working with cultural differences.

We offer the following cultural and linguistic services:

If you would like to explore overseas markets for the first time, require specialist assistance with an emerging market or are an old hand looking for some extra manpower then please get in touch.